The Science of Story Building, Part I
Research shows that stories are the building blocks of memory. But research can also help build stories that are more memorable, compelling and inspiring. The power trio from University of Florida and the annual Frank gathering will share a set of principles rooted in a deep exploration of the scholarship in this area. This presentation will be divided into a morning session and an afternoon conclusion.
Ann Christiano (black and white dress), Frank Karel Chair in Public Interest Communications, College of Journalism and Communications, University of Florida
Annie Neimand (gold dress), Research Director, Center for Public Interest Communications, University of Florida
Matt Sheehan, Director of Stories and Emerging Platforms, Lecturer, Department of Journalism, University of Florida
May 10, 2018